The aura of Facebook

Looking at the aspects and behavior towards Facebook puts me at a quagmire. This seems to be one of the only objects that shows little to no signs of diminishing marginal returns (DMR). Aside from oxygen and water just about every activity displays aspects of diminishing returns. The classic example of DMR is a pizza. The first slice is always the best but as you eat more and more slices you receive smaller amounts of utility.

When applying this simple concept to Facebook I do not see the same behavioral characteristics. People browse this site for extended periods of time on a daily basis and have maintained it for years. At some point you would figure that people would grow weary and stop using it, but that does not seem to be the case (for the most part). It is in my belief that this characteristic is what allows Facebook to thrive and have continued success in the future. Delving deeper into this analysis I ultimately believe that Facebook does show signs of DMR but at an infinitesimally slow pace.