I am heavily perplexed by the payment method of a community pool I visited yesterday. Their pricing system for guest passes consists of a daily pass for five people valued at $20. From a consumers standpoint maximizing consumer surplus is achieved when you have five guests (thus paying only $4 for pool access all day, not that bad). Therefore consumers have an incentive to come when they are in groups instead of individually.
This hurts both consumers and the producer on an ideal summer day when people flock to their nearest pool. Consumers will want to maximize consumer surplus, therefore they will come in parties of 5. On a nice summer day 5 people will invite 4 of their friends which comes to 25 people (or 10 totaling 50, etc.). This pricing methods creates a constant growth pattern among consumers not including those who have memberships. Consumers are left at the mercy of information asymmetries when deciding whether to go to the pool. This system yields several deficiencies for both parties. On a nice day the pool may be too crowded which retards the utility of swimming at a declining rate.
It would be efficient for the pool to model another pricing method which maximizes producer surplus. Individual passes could be sold with their prices varying by day which forces consumers to properly value the utility gained by swimming on a particular day. Then again its a community pool which is not in the business of turning a profit.
The economy 50 years from now
2 weeks ago