This experiment took place in Stockholm as a way of inducing people to take the stairs instead of the escalator to combat the surge in obesity that is plaguing the developed world. Famous for their innovations in reducing traffic congestion Sweden has become a pioneer in implementing economic theory in real world applications.
The purpose of this experiment was to find a way for people to enjoy walking up the stairs as opposed to taking the escalator. Although it seems amusing it is not practical. Mainly because it will obviously become annoying and will not work for people who are listening to music on a portable device. There is another example of this here which shows stairs that indicate how many calories you have burned (estimated) for each stair you have climbed. The latter of the experiments seem to be more feasible because it captures those who are slightly health conscious to take the stairs.
The easiest way of course is to get rid of the escalator altogether but that is detrimental to those who are handicapped because they will be forced to take the elevator that will be congested by those who put little to no premium on their health, are tired, or just lazy.
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